Table of contents

[fs-toc-h2]Privacy policy

This privacy policy notice is for this website; and served by Applicita Ltd.  Applicita is a trading name of Applicita Ltd - a company registered in Great Britain under number 08074976 whose registered office is Sovereign House 15Towcester Road, Old Stratford, Milton Keynes, England, MK19 6AN and governs the privacy of those who use it. The purpose of this policy is to explain how we control, process, handle and protect your personal information while browsing or using this website, including your rights under current laws and regulations. If you do not agree to the following policy you may wish to cease viewing / using this website. 

Policy key definitions

“I”, “our”, “us”, or “we” refer to the business, Applicita Ltd

“you”, “the user” refer to the person(s) using this website.

GDPR means General Data Protection Act.

PECR means Privacy & Electronic Communications Regulation.

ICO means Information Commissioner’s Office.

Cookies mean small files stored on a user’s computer or device. 

[fs-toc-h2]Processing of your personal data

Under the GDPR (General Data Protection Regulation) we control and / or process any personal information about you electronically using the following lawful bases. We are registered with the ICO under the Data Protection Register, our registration number is: ZA425725

Lawful basis: legitimate interests

Where you are contacting Applicita to speak to our Solutions team or for any other enquiry, the ability to respond to your communication efficiently and effectively with you.

[fs-toc-h2]How we use the information we gather

We use the information you provide via our website:

  • To discuss any queries or requirements you have;
  • To follow-up with the most relevant information relating to your query;
  • To arrange next steps with you in relation to your enquiry.
We may use the information to

Improve our products and services or Improve your browsing experience by personalizing the website.

Sharing your information

We do not share your information with any third parties..

If, as determined by us, the lawful basis upon which we process your personal information changes, we will notify you about the change and any new lawful basis to be used if required. We shall stop processing your personal information if the lawful basis used is no longer relevant.

Under the GDPR your rights are as follows.

  • the right to be informed;
  • the right of access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to data portability;
  • the right to object; and
  • the right not to be subject to automated decision-making including profiling.

You also have the right to complain to the ICO if you feel there is a problem with the way we are handling your data.

[fs-toc-h2]Internet cookies

We use cookies on this website to provide you with a better user experience. We do this by placing a small text file on your device / computer hard drive to track how you use the website, to record or log whether you have seen particular messages that we display, to keep you logged into the website where applicable, to display relevant adverts or content, referred you to a third party website.

Some cookies are required to enjoy and use the full functionality of this website

We use a cookie control system which allows you to accept the use of cookies, and control which cookies are saved to your device / computer. Some cookies will be saved for specific time periods, where others may last indefinitely. Your web browser should provide you with the controls to manage and delete cookies from your device, please see your web browser options.

We use the following cookies

_ga This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assigns a randomly generated number to identify unique visitors.

_gid This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how visitors use a website and helps in creating an analytics report of how the website is performing. The data collected includes the number of visitors, the source and the pages visited in an anonymous form.

_gat This cookie is installed by Google Universal Analytics to throttle the request rate to limit the collection of data on high traffic sites.

CLID This cookie is usually set by Dstillery to enable sharing media content to social media. It may also gather information on website visitors when they use social media to share website content from the page visited. The data collected is in an anonymous form.

SM This is a Microsoft MSN 1st party cookie which is used to measure the use of the website for internal analytics. The data collected is in an anonymous form.

MUID This cookie is widely used my Microsoft as a unique user identifier. It is set by embedded Microsoft scripts. The data collected is in an anonymous form.

ANONCHK This cookie carries out information about how the end user uses the website. The data collected is in an anonymous form.

MR This is a Microsoft MSN 1st party cookie which is used to measure the use of the website for internal analytics. The data collected is in an anonymous form.

[fs-toc-h2]Data security and protection

We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Our methods meet the GDPR compliance requirement.

Transparent privacy explanations

We have provided some further explanations about user privacy and the way we use this website to help promote a transparent and honest user privacy methodology.

Our website uses Google Analytics, a web analytics service provided by Google, Inc.(“Google”). The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored by Google. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.

·      Further information about Google’s privacy policy may be obtained from:

·      You can use a Google Analytics Opt-out Browser Add-on by visiting here: