navigating a Marketing role in software: My first 8 weeks

One of the most common questions graduates are asked is, "What are your plans after graduation?" or "Have you found a job yet?" Some people who have charted their own pathways have clear answers to these questions, but many of us are still finding our life's interests and passions. After graduating, you may feel pressure to secure your ideal job within the first six months. However, it is equally important to take your time and pick a role that matches your ability while keeping your future prospects in mind.


After all of this, it's hard to know where to begin when I reflect on my first 8 weeks as a marketing executive at Applicita, but it's fair to say that my role is varied. I had to become familiar with all aspects of the business, including its technological capabilities, marketing and sales strategies.

The first few weeks often contained a lot of content, which was useful in providing me with a roadmap of methods we'd already tested and concepts we could use for upcoming marketing strategies.

Joining at an exciting time

From the offset it was clear Applicita are experts in identifying the software/ technological difficulties and providing innovative solutions for these, however, as with many businesses marketing does not progress at the same rate as the business itself. It becomes the responsibility of the marketing department to convey in simple terms the technical capabilities of the business, so it resonates with the audience and future clients.

Of course, anyone's marketing experience will vary depending on the company and the responsibilities, but I joined at the right time to see through Applicita's rebranding. My role today is to essentially implement our marketing strategies to support the new brand and play an integral role in brand awareness through content creation, copywriting, campaign monitoring, and social media management.

As we are a fully remote business (10 years this year!), daily and weekly team meetings are absolutely vital in communicating between departments. It's great to jump on a call for a content brainstorm or to share ideas, reflect on progress and to be unified by everyone from the comfort of your own home.

As a company, we are now undertaking an exciting transformation in which we are developing our tone of voice that is consistent with our brand positioning and ensuring that it is filtered across the organisation.

Although it is tempting to believe that marketing/social media effort is limited to a single piece of content or post on a single platform, it encompasses the entire client journey. Working across departments allows you to gain access to ideas from a range of perspectives and draw your own conclusions.

It's about constantly challenging what you already know and wanting to delve deeper and explore new ideas.

Final thoughts

As a final thought, it's always important to be self-developing as there's always something new to learn. Due in part to the pandemic, webinars and podcasts have increased dramatically, so it's useful to apply these learnings to our work during these challenging times.

Ultimately, plans can change rapidly, so you have to be flexible with your thinking. Putting theory into practice is a great way to adapt to working life, but the real world throws a few curve balls too.

So, it's best to get stuck in and be willing to learn because every day brings new challenges.

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